If you can’t find an open source font you’re happy with, you do have the option to pay to license fonts. There is a vast range of high-quality open source web fonts for both commercial and non-commercial purposes, so you will be able to find the right one for your brand.
No matter how high your image quality is, web font text and email fonts (even accepted custom web fonts) will always load faster. As for images, the loading time depends on the number of images you embed in your template and how many pixels each image has. Regardless of how many times you use a particular web font in an email template, only one request for the hosted font file is required in order to embed it. Using web fonts in the email body rather than putting text within an image reduces your email’s load time. Emails with text load faster than image-only messages These default emails fonts are also known as fallback fonts.Ģ. your chosen font, which you include in the CSS stylesheet) do not display correctly. the CSS rules that dictate formatting, like spacing) and font-face (i.e. This ensures your recipients will always be able to see the text of your email even if the text/css, stylesheet (i.e. Although Google Fonts won’t display if images are blocked, the font style type will always revert to default fonts commonly available on email servers, like calibri, roboto or sans-serif fonts. Images often need to be unblocked before the email recipient can see them, so using images of text could prevent your message getting through. However, web fonts are an effective and underused alternative for Hyper Text Markup Language (HTML) emails. Marketers often use images with stylized text for headings and other parts of an email. 4 reasons why you should choose web fonts instead of images
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